#Houzz pro pricing for free
#Houzz pro pricing full
#Houzz pro pricing free

You can take that budget and invest it in SEO (search engine optimization) with a reputable Ottawa SEO agency. You can probably triple the traffic to your site with the same budget if your ads are set up properly. This may not the best for your type of business but can get you some visibility. You can take that budget and run a good Facebook ad campaign. This will guarantee traffic to your website and likely be people that are in the “ready to buy” category instead of “just browsing”. You can take that budget and run a healthy PPC (pay-per-click) campaign.

#Houzz pro pricing full

Then the company that had the full page ad would likely get your business. You would open them up and go to “plumbers” when your toilet was leaking. Think of when the Yellow Pages used to be a thing. If you want to get hot leads for your business, you have to go right where people are searching to generate hot leads. Think of what else you can spend that $1000 on. As long as you can get reviews on your profile and have project images and your profile looks up-to-date, you’re in a better place than most businesses that just create a profile and never visit it again. This will keep you relevant in your local market and keep you alongside your competition in terms of visibility on Houzz if someone is in the vetting stage of hiring someone.

#Houzz pro pricing free

If you have the free profile, you are fine as long as you keep it updated. If you’re going to spend at least $1000 a month for decent exposure on a platform, don’t you want to able to track how many customers actually came from that marketing expense? WILL I LOSE BUSINESS BY NOT UPGRADING TO HOUZZ PRO +? You can see in the below image, all the analytics are about how many times something has been viewed or clicked, nothing that actually talks about conversions. Now with Houzz, they send you traffic, that’s for sure but how many are actually going to pay you for something? If I send them 10 leads a month, then that’s 25x their initial investment- that’s one heck of a return! If a lead is worth $5000 (gross) for a roofer, then if they spend $2000 on SEO, they have already made their money back. When we look at SEO, I can justify the pricing of an SEO service by calculating how much a lead is worth to a potential client. Houzz does a great job at getting you noticed but the bigger question is- are they sending you leads that you can close? As soon as money comes into play, I need to calculate and see an ROI (return on investment). This is where I am on the other side of the fence. SHOULD YOU PAY FOR A PRO + LISTING ON HOUZZ? Again, the free profile is definitely worth it since it will keep you amongst your competitors. Most leads will not generally come directly from Houzz unless someone is really scoping you out and has you top-of-mind.

The thing with directory sites like Houzz is that people are generally in the “just browsing” phase of the search.

#Houzz pro pricing for free

Google allows you to get traffic to your website for free using Google My Business and will send traffic to your website if your business is relevant to what they’re searching for, so why wouldn’t you? Millions and millions of people visit Houzz because there is nothing else really like it so if you can capture some business or more traffic to your website from them, why not? You will need to invest time in creating your profile and ongoing maintenance and updating of your profile. Realistically, why not? It’s free to have a business profile and if you have an opportunity to get a few leads here and there by a free listing, then its definitely worth having a profile page. It has also recently gotten into the e-commerce space allowing consumers to buy products- but we’re not talking about that side of the business today. An example would be if I was looking to find a contractor to renovate my kitchen. In a nutshell, it’s a place for homeowners to find professional’s. Houzz is an online directory of professionals in the home services industry.